RateGain acquires social and guest engagement platform BCV

Hotel tech issuer RateGain is looking to provide motels with a deep potential to interact with visitors earlier than and for the duration of a stay, following its acquisition of BCV this week. U.S.-based BCV, to maintain with its existing management team, has been offered by using RateGain for an undisclosed rate. It is understood a price in the mid-range, double-digit tens of millions of greenbacks been paid for BCV, so one can have a good time a decade this yr given that its foundation.

BCV has some products inside its platform, including 24/7 social media monitoring, recognition management, analytics, and content material advertising. But RateGain CEO Bhanu Chopra says the purchase of the enterprise is part of a bigger, strategic plan to arrange a whole “visitor management” provider for lodges. Whilst there may be unavoidably continually several cognizances on social media tracking of the business, BCV’s “effective platform” will also allow accommodations to act as a gadget “that is familiar with the guest and provide a personalized service,” Chopra says in an interview with PhocusWire in advance of the acquisition.

For instance, BCV can have a look at the “digital footprint” of a guest put up-reserving/pre-live and deliver resort steerage round what to provide to the purchaser or consist of as a part of a booking. When mixed with present statistics from a visitor thru a reservation, lodges might be capable of offer a “specific service to guests,” Chopra says. The device is typically utilized by a luxurious chain and boutique properties, with high-spending room visitors.
RateGain estimates the overall patron size is in the area of 100,000 houses.

guest engagement

Combining structures

RateGain plans to include BCV’s offerings alongside its current sales management tools for motels. BCV has focused the resort quarter till now but, Chopra says, its services and gear might be introduced to different sectors that RateGain operates in, including cruise, vehicle rentals, and online journey organizations. Benji Greenberg, BCV’s co-founder, and CEO says: “The new integrated platform will supply 125,000+ hotel residences, get entry to millions of proprietary social profiles to serve the proper message, to the right guest, on the right channel, each day elevating the emblem enjoy for visitors across the research, plan, e-book and experience journey.

“We will now have to get admission to to a way more charge intelligence to ensure we’re hitting the right person across the proper platform whilst growing guest lifetime value for lodges.” BCV currently has over 20 chains as customers, which includes the likes of InterContinental Hotels Group, Hilton, Marriott, and Hyatt. It changed into launched through Benji and Ari Greenberg (CEO and president respectively) in Chicago in 2009. More and more numbers of people are getting dependent on the internet to get their works done. It has become extremely easy to work on the go with the availability of the Internet on various devices, even on your mobiles.

The Internet has also marked an impact on travel and tourism as well as on the hotel industry. Nowadays, when people plan a holiday or vacation, they look mostly on the Internet for different accommodation facilities available in the area. Over the Net, there is ample information on the various hotels in a destination. The best part is that most of the good and reputed hotels have online booking systems so that customers can book the hotel room online in advance to avoid any hassle later. The online hotel booking engine has made the process easy and smooth, and things have become easier than before. This is why almost all hotels are now trying to have their own website along with the facility of online booking. These facilities are add-ons for the hotel and prove to be highly profitable in the long run.

Samantha W. Hodgson

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