Hyatt Announces Plans for First Alila Branded Resort in Europe

Overlooking a picturesque lake, Alila La Gruyère could be a luxurious vacation spot motel providing an excessive-stop golfing route with lovely views and a real wellbeing retreat, enhancing Hyatt’s lifestyle and health offerings for guests. With 85 rooms and 27 residences, the motel is expected to open in 2023, marking a huge increase milestone for Hyatt since the Alila emblem was integrated into the Hyatt portfolio in late 2018. “Following the current acquisition of Two Roads Hospitality, we are pleased to announce plans for the primary Alila property in Europe. The region of La Gruyère with its medieval Gruyères metropolis is an exquisite area for an emblem that embodies a present-day expression of centuries-antique traditions,” said Guido Fredrich, Hyatt’s local vice president of improvement for Europe.

“Moreover, the Alila brand offers the high-quality ability for growth in Europe by way of responding to the growing trend of eco-tourism and wellness tours. We additionally recognize that nicely-traveled visitors are trying to make impactful connections, and the Alila emblem caters to this call by crafting uncommon and intimate reports.” Alila La Gruyère will be placed in Pont-la-Ville within the district of La Gruyère, which belongs to the Canton of Fribourg in western Switzerland. La Gruyère is known for its picturesque panorama, charming medieval metropolis, and international-well-known cheese and chocolate factories.


Situated on a golf resort, the luxury property will raise awareness of pastime and well-being. Alila La Gruyère will percentage the logo’s philosophy of creating true studies and personalized visitor offerings rooted within the destination and guided through nearby professionals. With its precise area surrounded by pristine nature, the lodge will allow guests to loosen up, recharge, and re-energize while taking inside the outstanding view across Lake of Gruyère. Supplemented by a first-rate level of custom-designed but traditional Swiss hospitality, visitors might be able to take pleasure in high-quality eating providing nearby and seasonal produce to fully immerse themselves in the authenticity of the neighborhood region.

“We are thrilled to work with Hyatt to bring this modern luxurious resort to La Gruyère beneath the Alila emblem,” said Urs Müller, fashionable manager, Resort 4 SA. “The region is already famous for weekend getaways and golfing and wellness retreats due to its amazing herbal splendor. With the Alila logo, we sit up for introducing a brand new idea to the region and growing a international-elegance vacation spot so one can take the journey experience to the subsequent degree.” Strategic Hotel Consulting represented Resort 4 SA in sourcing the precise operator for the motel and securing the management settlement with Hyatt. Alila La Gruyère, Switzerland, will upload to Hyatt’s developing Alila logo portfolio, joining hotels and lodges in Indonesia, India, China, Cambodia, Malaysia, Oman, and America. The time period “Hyatt” is used on this launch for convenience to consult Hyatt Hotels Corporation and/or one or extra of its affiliates.

About Alila

The hallmark of Alila hotels is the aggregate of progressive design and comfort in unique places, set aside with the aid of an unheard-of stage of personal space, crafted artisanship, personalized hospitality, and bespoke trips. Alila way “Surprise” in Sanskrit, which certainly describes the clean person of our homes and impressions of our guests after they stay with us. Alila hotels adopt EarthCheck working standards in the guide of sustainable tourism, integrating the natural, physical and cultural elements in their environments. To live at any of Alila’s resorts and hotels is to embark on a destination enjoy – be it in recreating the flavors of the neighborhood cuisine, improving your well-being through historic healing arts, or the thrill of journey sports activities, you may re-discover the luxury of dwelling at Alila. For greater data visit, alilahotels.Com, comply with us on Instagram @AlilaHotels or like us on Facebook.

About the Investor

Ben Golf Investissements SA is the preserving corporation of all unique purpose cars, i.E. Resort four SA, which together form the improvement project of the Golf Resort La Gruyère. The lodge improvement encompasses the luxury lodge Alila La Gruyère such as its generous spa, convention, and meetings centers, diverse meals, and beverage retailers, 27 motel residences, 105 personal primary, and secondary reside,nces and an international magnificence 18 hollow golf route remodeled by way of Robert Trent Jones Jr. Ben Golf Investissements SA is a multicultural joint challenge among Chinese investor and developer Li Yongjun who is a big and a successful real property developer based totally in Beijing with substantial commitments towards cultural history protection in collaboration with UNESCO, Michel Benedetti, a game of success golf and infrastructure entrepreneur from France, with over a hundred courses completed and various outstanding infrastructure initiatives, and Martine and Urs Müller, who mixed have a prolonged tune-document of effectively growing, advertising and marketing and selling high-profile lodges within the south of France.

Samantha W. Hodgson

I love to travel, and I like sharing my knowledge of it. The travel world is vast, and there are so many places to visit and things to learn! My goal as a travel blogger is to take my readers on an exciting journey through beautiful, exotic, and historical destinations. I am always eager to discover new places to explore, so I am always looking for more tips and advice for other travelers. I can't wait to meet you!