Exclusive: Peek Could Be North America’s Next Travel Unicorn

Peek founder and CEO, Ruzwana Bashir, has been named to Forbes 30 Under 30, Vanity Fair New Establishment, Marie Claire New Guard, Inc 30 below 30, and the list is going on. Except Bashir is targeted on turning into the subsequent unicorn CEO. The Oxford and Harvard Business School graduate-grew to become-tech CEO to hear intends to turn Peek.Com into the next unicorn of the $150 billion international tour zone.

Bashir’s passion for tour and know-how of customer behaviors after running at Goldman Sachs, Blackstone, and Gilt Groupe led her to the idea for Peek. Peek is on a venture to attach the arena via experiences. As a two-sided market: it allows consumers to ebook first-rate stories. It empowers excursion operators to automate their corporations and grow their sales by a median of 30 percent—more than 8 million activities lasting over 1.4 billion hours were booked on the platform. The corporation has gained numerous awards for innovation, including the Tribeca Disruptive Innovation Award alongside Airbnb and Rent the Runway and Fast Company’s Most Innovative Companies in Travel Award.


Consumers flock to Peek because of how smooth the reserving enjoy whether or not they are on an excursion or domestic. You can discover the entirety from taking a helicopter tour over the Grand Canyon, swimming with pigs within the Bahamas, or studying how to cook dinner Creole classics in New Orleans. Peek has built up the biggest selection of reports in America with a stock of greater than 20,000 local reviews and over 800,000 proven consumer evaluations, all with an average rating of 4.8 stars. Activity providers additionally love Peek as it automates both their returned-quit and client-facing era desires, freeing them to focus on the part of their businesses that they love: growing memorable studies.

Peek is expanding its product offering with a new replacement, Peek Pro. The replace has more than 50 new function updates to assist journey operators in scaling their businesses even faster, including creating an unbelievably effective and flexible fee system for partners and a POS (point of sale gadget) to make the visitor revel in seamless and intuitive. Peek Pro will considerably enhance operators’ capabilities to power greater bookings whilst supplying a fair higher purchaser experience. In an additional manner, Peek operators can run their entire groups on a cellular phone. With journey experiences are already a $150+ billion industry and are predicted to grow to $183 billion in 2020, Bashir is making a bet on Peek to grow to be the following journey unicorn.

“What vacationers spend on excursions, activities, sights, and events account for 10 percent of world travel revenue — greater than they spend on trains, car rentals, and cruises. The US money owed approximately $34 billion to the worldwide travel marketplace. Peek.Com has extra reviews, greater evaluations, and better first-rate reviews than any and higher fine reviews than another marketplace within the US.

We even have, on average, forty percentage greater opinions according to interest than any other platform. We are particular due to the fact we’ve got actual-time availability for all of our sports (no different organization offers this) that’s specifically vital on account that seventy-five percent of sports is booked the day earlier than or at the equal day because the activity,” explains Bashir on why Peek is on its manner to turning into a Unicorn.

Peek is likewise one-of-a-kind than the opposite main journey revel in platforms in the US due to the fact they provide solutions to both excursion operators and purchasers. Other foremost journey systems most effective sell to clients or offer software program to corporations. “We serve bit the client and the operators w, which permit us to offer a transformative fee to our tour operator clients. On common organizations develop their revenues by wa% on our platform and greatly beautify their patron enjoy.

This is why our excursion operator retention charge is 99 percent,” shares Bashir. Peek has raised $40 million to date from key investors consisting of former Google CEO Eric Schmidt, Twitter and Square founder Jack Dorsey, Kayak founder Paul English, Trulia, and NFX founder Pete Flint and previous Yelp COO Geoff Donaker. With the number of the most important gamers in tech and travel backing up Bashir, Peek transforming right into a unicorn is nearly on the horizon.

Samantha W. Hodgson

I love to travel, and I like sharing my knowledge of it. The travel world is vast, and there are so many places to visit and things to learn! My goal as a travel blogger is to take my readers on an exciting journey through beautiful, exotic, and historical destinations. I am always eager to discover new places to explore, so I am always looking for more tips and advice for other travelers. I can't wait to meet you!