The Professional Squash Association (PSA) has signed an ongoing partnership with the video content material platform Dailymotion in a bid to develop the governing body’s digital presence and worldwide target market.
The partnership sees Dailymotion host on-demand content from the PSA World Tour, together with great highlights and distinct player and train interviews. The partnership launched at ultimate week’s PSA World Tour Finals, with content material from the match attaining nearly one hundred,000 perspectives on Dailymotion’s platform in the course of the six-day event.
Chris Harvey, the PSA’s head of digital, stated: “We’re excited to partner with Dailymotion to amplify our virtual content material offering. Our digital following has grown surprisingly during the last few years and we have built up a passionate and knowledgeable fan base.”
Dailymotion is the sector’s 2d largest video platform at the back of YouTube, with three hundred million particular users each month, and has been developing its sports activities partnerships portfolio in 2019. The PSA association follows a similar distribution cope with the National Basketball Association’s (NBA) minor league opposition, the NBA G League, signed back in March.
Jolie Roberts, Dailymotion’s head of US sports partnerships and content development, brought: “As Dailymotion expands its global fan groups, we’re excited to paintings with the PSA and bring their top rate squash content to new audiences via the Dailymotion platform.”
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